Until last week, I was not at all interested when it came to purchasing new shirts and trousers. It was just another purchase for me. You might think why so? The answer to that is my patience level goes for a toss when I have to find a good pair of trousers. At least some of the shirts come with good fitting but not always.
Don’t get me wrong, but at least half of us guys are least interested when it comes to buying a formal attire due to us not finding what fits us.
We find something that’s either too tight or too loose.
What we have to do in the end is to go and get it altered to our fit.
That’s my story.
Also, many think that it’s the high cost that ticks us off.
Well, that’s one factor but it’s not always the same case. We wouldn’t mind paying up if it’s perfect.
I’m pretty much sure many can relate to that.
Like many I too dream of just walking into a store and finding that shirt and trouser which fits me perfectly without any added discomfort whatsoever.
So when I was in a “damsel in distress” mode, there entered “Van Heusen”.
I browsed through their website to find out about a new section called “My-Fit”.
Now believe me when I tell you, I was speechless with the amount of filters set just to find a perfect shirt. They have shirts for around 6 body types i.e. athletic, plus, slim, tall, healthy and customized. Then there are choices to decide the size of the sleeve, sleeve length, type of cuffs, type of collars and of course the color/fabric of the shirt. Just imagine…. so much so that you find the perfect fit.
Post the shirt, I checked out for trousers where there are almost the same features minus the sleeve length and collars. The best part I liked about the My-Fit is the number of sizes they have accumulated. Usually you find only trousers with even sized numbers i.e. 28-30-32-34 etc. Here you can even find 29-31-33-35 etc.
That was my number one problem. My waist size being 35 I was always in a fix.
I like the 34 one, but it doesn’t like me that much and it doesn’t fit that easy. I have to give up and purchase the 36 size which is loose for me and get it altered. So my problem hereby is solved as I no longer need to run around for finding the perfect fit when I have Van Heusen to help me out.
You can bank on me when I tell you that this is the best solution for all of us. And one thing that you should know is that they have taken a lot of effort in finding out what are our issues and our needs.
It’s like the Marketing class 101. You find out what your customer wants, and you give it to them. Van Heusen has done the same thing. It’s not a customization. They have now added new dedicated sizes alongside the usual sizes available. So they now have a complete collection for one and all.
I had been to their store in Mumbai and the staff attendant provided me with a shirt and trouser as per the information provided by me. (Thank God, I had everything checked on the website itself). Trust me, when I wore that outfit, I wanted nothing else. It felt right, it felt good. The shirt fit well and the trouser was too good. All in all, I went out with a smile on my face. I made an online purchase for the color which I wanted and the end result is excellent.
I tested it on Sunday when I wore the entire outfit for Sunday Mass.
Here’s another close up of the shirt.
My friends liked it, some parishioners complimented me, but the best comment came from my father. Now he is a tough critic. When I reached home from mass, he just looked at me and said “Wow, this is super class” 🙂
That made my day.
Thank you Van Heusen.